Social Media Coordinator – Financial Services – Boston, MA
We are seeking a dynamic Social Media Coordinator to join a successful asset management firm! The ideal candidate will play a critical role in developing and managing innovative cross-platform social media strategies that drive value for clients and business objectives. You will collaborate with internal and external stakeholders, manage projects, and optimize campaigns to ensure success. The ideal candidate will have 2+ years of marketing experience within financial services.
This is a 12+ month contract opportunity, paying $25-$30/hour depending on experience.
Key Responsibilities:
- Develop Social Media Strategies: Partner with internal teams and external agencies to create cross-platform strategies, advising on content, platforms, timing, ad formats, and targeting.
- Project & Campaign Management: Serve as the primary contact for assigned projects, managing all phases from planning to execution, while ensuring timely and within-scope delivery.
- Content & Compliance Oversight: Lead all aspects of project management, including content creation, copywriting, and compliance review.
- Campaign Execution: Execute and oversee campaigns that deliver measurable results for the firm’s clients and prospects.
- Reporting & Optimization: Coordinate daily, weekly, or monthly reporting; review performance data to identify opportunities for improvement and optimization.
Qualifications:
- Social Media Expertise: A passionate social media user with deep knowledge of platforms like LinkedIn, Meta, X (Twitter), and YouTube.
- CRM Proficiency: Familiar with social media management platforms – Sprinklr or Hootsuite highly preferred.
- Experience: Minimum 2 years of social media marketing experience, ideally in the financial services or investment management sectors.
- Copywriting Skills: Strong writer with the ability to distill complex financial content into engaging, consumer-friendly posts that align with the brand’s tone and messaging.
- Industry Knowledge: Familiarity with the financial advisory marketplace and investment management topics.
- Project Management: Experience coordinating efforts across creative teams and managing multiple priorities with a sharp attention to detail.
- Communication: Exceptional written and verbal communication skills.
- Problem-Solving & Adaptability: Ability to think strategically and respond quickly to challenges and opportunities.
Top 3 Must-Haves:
- Social media marketing experience, including copywriting and paid social campaigns on LinkedIn and Meta.
- Proven success managing campaigns and delivering on objectives.
- Experience working within the financial services sector, particularly with investment management content.
Top 3 Preferred Skills:
- Industry experience in financial services.
- Experience managing social media budgets exceeding $1M annually.
- Strong familiarity with investment management topics and the financial advisory landscape.
If you are interested in this opportunity, please email your resume to Allie at [email protected].
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