Marketing Manager
We are seeking a Marketing Manager to join a thriving organization in Burlington, MA. This role will contribute to go-to-market (GTM) and solutions marketing initiatives, developing and refining marketing strategies and content to support sales and revenue growth across various markets. The ideal candidate will have 5–8+ years of relevant marketing experience, with a strong background in B2B marketing.
This is a 12-month contract opportunity, paying $35-$40/hour (depending on experience). This role supports a hybrid work-model (on-site 3 days and remote 2 days/week).
Responsibilities:
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Collaborate with internal marketing teams and serve as a subject matter expert for marketing initiatives related to designated business areas.
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Work closely with sales teams to develop and execute strategic marketing plans that support sales goals and drive business growth.
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Partner with the Digital Marketing team to create content for various marketing channels and tracking tools, ensuring alignment with industry events, webinars, seminars, and both online and offline advertising campaigns.
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Monitor, analyze, and report on campaign performance, leveraging data insights to refine strategies and improve future marketing efforts.
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Engage with customer-facing sales teams to gather insights on market trends and customer needs, continuously refining marketing materials to enhance audience engagement.
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Develop customized value propositions and supporting content tailored to specific market segments, including sales tools, articles, blog posts, presentations, training materials, infographics, case studies, and website content.
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Manage the marketing development process, from drafting creative briefs and outlining strategic approaches to coordinating with internal and external teams and overseeing production timelines.
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Conduct customer interviews to gain deeper insights into the customer journey, identifying pain points and opportunities for improvement within target markets.
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Provide support for special projects as needed.
Qualifications:
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A Bachelor’s degree in Marketing, Communications, or a related discipline (required).
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5–8+ years of marketing experience, specifically in B2B organizations.
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Prior experience in telecommunications, wireless communications, or a related field is highly preferred.
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Proven ability to utilize a variety of marketing tools to develop, update, and manage digital and print marketing materials.
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Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
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Strong written and verbal communication skills, with the ability to engage effectively with diverse audiences.
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Highly organized, detail-oriented, and self-driven, with a proactive approach to tasks.
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Capable of working both independently and collaboratively within a team environment.
For immediate consideration, interested and qualified candidates should send their resume to Lydia at [email protected]. NO C2C apply.
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